Brand and corporate identity
Last edited 9 November 2011
Practice
- Human Resources
- Quality Management
- Information & Communications Technology
- Financial Management
- Marketing
- Risk Management
- Insurances
- Business Structure & Planning
- Office Administration
- Legislation
- Ethics
- Negotiation and dispute resolution
Brand and Positioning
'Brand' refers not just to the name of your practice but also to the design and all the physical representations of the practice.
'Positioning' is concerned with the identification, development and communication of a differentiated advantage which in the minds of the target customers makes your practice's services superior to your competitors.
This information is designed to introduce the ideas of brand and positioning, and to give you some basis for considering your practice's brand and positioning.
