Marketing and communications

Read time: 4 minutes

Architects, like all professional service providers, are in the business of persuasion. Winning new work, attracting a sought-after collaborator, or persuading a client to embrace a challenging design – it’s all par for the course for architects wishing to influence someone’s behaviour.

Marketing is your method of persuasion. In other words, marketing is the way in which you position yourself in the marketplace.

Page contents

• Why is marketing important to an architectural practice?
• Who do you need to market to?
• Marketing activities for architectural practices